Mild formula with naturally-derived sustainable softening oils, infuses cuddly goodness into every load while helping to preserve the condition of baby's dainties. Developed to decrease drying time, reduce wrinkles and eliminate static cling. No added dyes, formaldehyde, phosphates, phthalates or 1.4-dioxane. Plant-based ingredients; color and texture may vary. Nothing but goodness! Concentrated (32 washes). 32 ounce bottle. Hypoallergenic Pediatrician-tested Dermatologist-tested Cruelty-free Non-toxic Made in USA